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How To Use Google’s Structured Data Markup Helper
If you drill down to the very core, every search engine optimization (SEO) strategy has the same aim: convincing...
What is Virtual Customer Service & How To Make Yours Top-Rated – SEO Sandwitch
Virtual customer service is an essential part of building strong relationships with your purchasers. Gone are the days when...
SEO And The CIO: 5 Search Concepts You Need To Know
“Our SEO program would be so much more successful if only our CIO understood…” As the executive responsible for...
How to build a framework for PPC measurement in 2023
Change is coming. The way we measure and attribute performance in PPC is going to evolve in 2023. Third-party...
5 Proven Ways To Increase Your Google Rankings
Many things have changed in SEO since Google first came online in 1998. The one thing that hasn’t changed...
TikTok introduces Attribution Manager with flexible windows
To provide more flexibility in advertisers’ goals, strategies, and conversion journeys, TikTok is introducing a flexible Attribution Manager. The...
Google Updates Product Structured Data Guidance
Google Search Central updated its Products Structured Data documentation to clarify the product-related pages that qualify for structured data....
Google Marketing Live 2022: Reactions from the experts
At this year’s SMX Advanced Julie Bacchini, President of Neptune Moon, moderated a roundtable discussion with three other experts...
30+ agencies form new group to support reproductive rights
A new group – Agencies for Reproductive Rights (ARR) – has been formed by more than 30 search organizations. ...
What Happens When Google Picks The Wrong Canonical URL?
Despite your best effort to implement canonical tags, Google won’t always choose the same URL to display in search...