Backlink in SEO is nothing but a link that connects one website to a page of another website. In simple words, while you scroll a website, a backlink mentioned on a particular page allows you to visit any external site. It is considered to be one of the essential off-page SEO practices. This is because search engines like Google consider backlinks as a ‘Vote’ of relevant, useful, and credible content. Also, when it comes to a higher organic ranking in search engines, pages with high backlinks tend to rank above.
Backlinks have been an essential part of the SEO process for a long time. In recent years, we’ve seen Google changing its algorithm thousands of times, but backlink continues to remain a key ranking factor. But, not all backlinks are considered as quality backlinks. There are a few differentiating factors that you can consider to evaluate a high-quality backlink:
- High-quality backlinks come from a trusted and authoritative website. To check the same, you can consider the particular website’s DA (Domain Authority) by MOZ, DR by Ahref, Alexa Ranking or Authority Score by SEMrush.
- Next, you check the relevancy of the linked content to your webpage. This is because when there is linking involved between two websites, Google checks whether the content is related or not. Linking is not a random process.
- A good ratio of Do-Follow and No-Follow links are always preferable. If all of the links are a Do-Follow, then search engines like Google might find it manipulative and tag the link as a spammy one. So make sure that you maintain a balance as they both are essential for the long-term success of your website.
Once you have considered the factors mentioned above, it is now time to focus on the ways that can help you generate quality backlinks for your website.
Below is the list of smart ways to build or earn quality backlinks
Perhaps the easiest and most effective way to reach your target audience is through guest posting. It is a process of publishing relevant and unique content on other websites or blogs in exchange for a backlink that links to your website. Companies that provide SEO services in India will surely know the importance of guest posting in Link Building.
No one can deny the fact that infographics have become a popular way of driving relevant traffic on a website. This is because infographics are visually appealing and easy to understand. Infographics also have higher chances of getting shares. They have the potential to convey the message efficiently and generate tons of quality backlinks. This can help to improve the website’s overall SEO.
Competitor Backlink Analysis
It is important to keep a track of how the competitors are gaining backlinks. This means that you need to study their link building or earning strategies that help them promote their website. To do so, you’ll need tools that help you with the exact information in terms of their backlink sources.
Similar to guest posting, blog reviews are content that includes a backlink to your website. The only difference is that blog reviews are written by bloggers that own a particular blog. It would help if you approached them for writing honest, valuable, and unique content/ review for your website.
As much as gaining external backlinks is important; one must not forget about internal linking. A good internal linking plan/ structure can help the unique visitors navigate through your website easily without facing any difficulty. Internal linking is a crucial element in increasing the overall user experience.
You can even write testimonials for the websites that you are using to receive a backlink easily. Testimonials can establish trust & credibility and improve your overall SEO and rankings.
Earning quality backlinks can, at times, be quite challenging, especially for a business that is new to the digital world. But they can overcome this challenge by partnering with an SEO company in India that offers link building services. Also, remember that maintaining the backlinks is as important as building them.
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