Search terms are a string of words or phrases that a user types into the search engine to look up what they want. They are also called search queries. These can either be single words like “keyword” or a combination of words like “SEO service providers”. They can even be complete sentences or questions like “how to book a flight?”.
Each user has their own search intent and can phrase their search terms accordingly. So, ten people looking for the same thing might use different search terms to look it up. So, what makes search terms an important thing to keep an eye on for SEO? Let us find out.
Difference between Search Term and Keyword
While it may look like search terms and keywords are the same thing, there is a difference between them.
A search term can be anything that a user types on the search engine to find out what they are looking for. However, a keyword is something that a search engine has indexed. Search engines crawl webpages to find the purpose of those pages and index them based on the keywords identified in the pages.
When a user enters a search term, search engines break it down and understand it from the pool of their indexed keywords to present the best results to the user. In an ideal case, search terms and keywords can be a perfect match too.
Importance of Search terms for Search Engine Marketing
Assisting users in finding what they are looking for is the main purpose of search terms. The autocomplete function in search engines is meant exactly for this purpose. This helps the users find the perfect match of their search query to their intent.
This function also helps you in finding related search queries and keywords. If your search term is very closely similar to another one that might be searched for more often, the SERPs will also include the results of the latter.
Search terms also come in handy in the advanced search feature of search engines. Users can choose to exclude certain terms from their search results, leave blank spaces in their search queries, or even look at results from a very specific domain or region. While this is not done by most users, it definitely assists advanced users in finding the most relevant results.
Search Engine Advertising
Search engine advertising is one of the key reasons why search terms are so important. Based on what you put in the search box, you can be directed to SERPs that contain ads. Identifying the most-searched-for terms can significantly boost the access of your ads to the target audience.
Advertisers know this, and hence select very specific keywords to target their ads. For instance, if a user’s search query is “sports shoes for sale” and the keywords your advertiser has chosen for your ads are “sports”, “sports shoes”, and “sale”, then your ad has a very good possibility of showing up on the SERP.
Search Engine Optimization
You should also optimize your content for all the specific search terms and queries relevant to your industry, as it will significantly help your website with its SEO.
While ranking pages on SERPs, search engines take a close look at the search terms or queries and break them down into multiple keywords. Search engines then look within their index to find the most suitable results based on the search intent and rank them accordingly.
Relevancy of your website content with respect to search terms can heavily affect your rankings and SEO. This is why you must ensure that your content organically includes search terms for enhancing your website’s on-page SEO.
How to find Search Terms?
You can look up the “related searches” section on SERPs with your search terms to find more. You can even take a look at the autocomplete suggestions below the search box while typing in your keywords.
Google Trends is a very handy free tool, which can let you find all the related search terms and queries to your main search term. It also provides information like trending search terms, popular search queries, and much more.
Google Keyword Planner is yet another free tool by Google that can help you find keywords related to your search terms. All you need to do is enter your search terms, and the tool will give you information about all the related keywords with their data like keyword competition, search volume, etc. displayed.
Realize the True Potential of Search Terms
There is much more to search queries and terms than one might expect. Search terms are associated with keywords by search engines to rank pages. Diving deep into how your target user base might search the internet can help you in executing successful keyword research and marketing campaigns.
Get in touch with an experienced SEO company like Infidigit today to realize the true potential of search terms, and get ahead of your competition.
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